Engagement is key
The 4th IMMAP Summit gathered some of the biggest names in the Internet-based social media business.
abs-cbnnews.com was a media partner of the event organizers.
My take away from the event is the realization that to survive in this brave new world of Web business and a thousand and one social media sites and tools, one can’t afford not to engage the customer. And by engagement, I don’t mean spamming them; I mean only relevant information the customer wants, when they want it, and how they want it.
[Oh, and by the way, welcome to my first* blog. I am a journalist with the ABS-CBN News and Current Affairs, currently detailed to the newsdotcom unit, handling tvpatrol.abs-cbnnews.com. I believe “social media” without the masses is utter b+llsh+t. My name is Arlene Burgos. ]
*I used to blog under a different name. 🙂
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- August 25, 2010 / 5:06 pm